Is Your Website Doing its Job?

If your website was an employee of your company, what would its job description be?  And if you were going to give it a review, how would you grade its performance?

All too often, small businesses will toss up a website because they know they need one, but neglect to define what it needs to be in order to serve a valuable function in the business.

And even more often, small business are told that what's most important is their SEO (search engine optimization).  What most small businesses never hear is that -- no matter how important SEO may or may not be to your business (and, contrary to popular belief, it is not actually important to everyone) -- there are other things that must come first in order to be successful.

Develop a strategy for your website first -- one that addresses the unique objectives of your business, the needs and expectations of your customers, and the talents of your team.  Build a strategy that will ultimately get you where you need to be -- whether that's with great SEO, social media, business blogging, email marketing or ecommerce.

Just like with anything else: your odds of good results are always better when you have a plan.  So come join The Indigo Heron Group for our entrepreneur's planning workshop on Monday, and build the content strategy for your business website. 

SEO Plus Workshop
Monday, November 9th, 7:00-10:00 p.m.
$100 attendance + 30 minutes of follow-up consulting
On-going access to all online supporting materials

The workshop will include:

• The relationship between your brand, your customers and your message
• How to evaluate your online priorities
• Assessing the right tools
• Understanding how to maximize your time investment
• Identifying meaningful opportunities
• Learn what to look for when it's time to hire SEO consulting services

Space is limited, so make your reservation today!